This is an interesting article that essentially throws political correctness out the window when talking about why the obesity epidemic is taking hold of us. A couple of interesting quotes from the article:
We know what to do.
But we don't do what we know.
We've never been more educated.
Yet we've never been fatter.
We've never had more resources.
And we've never made more excuses (heard them all).
We've never had more reasons to lose weight.
And we've never wasted more time.
He continues:
But people don't wanna hear this message because it's too fundamental and obvious.
And it requires real effort, sacrifice, work and self-control.
No, we'd rather talk about weight-loss theory number ten million or the latest 'breakthrough' pill, powder, potion, product, gizmo or gadget.
Or that amazing new weight-loss book.
'Cause we need another one of those.
And then he hits what I've been saying for some time:
We want quick, easy, convenient and painless.
We are soft.
We are precious, lazy and lack self-control.
We are the quick-fix society.
And the instant-gratification generation.
And the fat generation.
We want quick results. We want want want NOW. Forget the fact that the it took years for an overweight person to put that weight on, we want it all off in 3 weeks before cousin Earl's wedding.
And he mentions this exact concept when he says:
9. The sooner we stop getting in shape for 'events' (weddings, birthdays, reunions, parties) and start getting in shape for life... the sooner we'll start to see forever results.
It's a big reason why I don't take on clients who say they want to lose weight before spring break or they've got a class reunion in a couple of months and they want to look their best. It's short sighted. You need to get in better shape, better habits, etc., for simply the sake of LIFE.
Is it an easy road? No. Are you going to have ups and downs? Yes. But if you have your mindset on the long term clearly at the forefront, then you'll reach what you're striving for.
Thanks to Christina Standish for the link to the article.
www.leanbodyfitness.com
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