The issue that I was dealing with the weeks before meeting when trying to determine how to present this, and get it across that the class was specifically for fat loss and not just "conditioning."
The obstacles of this are a bit steep.
1. You don't want to call the program "fat camp." The stigma involved in that would be too much for a kid that age.
2. You'd have parents that would say "So are you trying to say that my kid is fat? Are you saying that I'm a bad parent?"
3. It leads to the other extreme where people are going to think "If I put my kid on a diet at age 10, he might have a complex about eating food his entire life."
That third one was the one that bugged me because it came up in this post that I wrote last week about the fat report cards. Specifically, this comment:
A 6-year-old who learned she was at the top end of what is considered healthy for her age and height started eating significantly less, reported The New York Times.
"My 2-year-old eats more than she does,'' her mother told the newspaper.
I guess I don't understand why a parent is more concerned if a child UNDER-eats (when in reality it's more likely "normal" eating for the what the body is designed for) and not really all that concerned if a kid gorges himself. There's this idea that under eating is going to cause health problems but at the same time, there's no real thought that over eating is going to cause just as many health problems.
We all have seen pictures of people that are anorexic or bulimic. It's not pretty and maybe it conditions us to make sure that we don't undereat.
We might think the same thing when we see the complete opposite end of an extremely obese person and realize that we don't want to go that route either.
But then there's the "normal overweight" that still carries health risks. Those we don't worry about. When we see images of people eating, they're smiling, laughing, having a good time. People even make fun at themselves for being overweight and we don't give any thought to health issues that they are or will have.

I guess in a way I understand due to the fact two-thirds of people in the United States are overweight or obese and therefore, that is the norm and since health issues related to obesity tend to slowly creep into a person's life rather than become almost immediate, there's a little more sensitivity that needs to be taken when speaking of overweight children.
In the end I took the route of promoting the class to increase football performance with fat loss. It's not a lie. With less weight you'll be able to run faster, change directions quicker, etc. I'll see if marketing it like that works. I'll keep you posted.
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